As a new agent I have found it difficult to generate business. I was planning to prospect expireds but have found keeping up with the mailings daunting. I was wondering if anyone knew of expired tracking software that would make it easier to keep up with which address got which mailing, etc. Also, I was wondering do people find that this type of prospecting is worthwhile or is there too much competition? Are there any good suggestions for how to make this type of prospecting pay off?
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I enjoy both expireds and withdrawns they are warm leads versus cold ones. I a simple spreedsheet could help you keep track of mailings and all contact with the potential client. Especially when new I find it important to find the least expensive way to get something done.
Hi Stacey-Ann, I am just starting working expireds. I have started using the Red X, you can look at it on http://www.theredx.com/ (I don't receive anything from them for recommending). Also, you might want to look up Katerina Gasset here on AR, she has a bunch of really good posts about working expireds. It will be well worth your time. She is at http://activerain.com/wellingtonhomes, just click on her AR blog and scroll dow the right and find her expired posts. Good luck!
Hi Stacey;
I do prospect on expired, you should enter all prospect in your contact manager and also keep a physical file, you must also check the MLS daily to see if these expired is re-listed, if they are listed remove them from your contact manager and your mailing or contact list. I agree with Heather Jourbran... just use a simple spreadsheet. Good Luck!
nice blog here
Use Outlook or something to track all your clients. And visit the expireds in person. Some of the will bond with you and not be interested in super agents.
Usually I get a farm list of expireds from the title companies and visit the people. A mailer 99.9% of the time ends up in the trash.
Thanks for all your advice. I'm not great with excel but someone in my office said she would work with me on creating an easy to use spreadsheet. I am also going to try Joe's advice and visit them in person. Thanks again!
I have just started hitting the expired myself, I havent used any program to keep up with them yet. I guess it is somthing i should look into---Bart
It seems as the market has slowed, lots of people are become pro active instead of re active in their search for new business. I hate cold calling, but have started to do some expireds. Thanks to you from bringing up this topic Stacy-Ann, and thanks to the rest of you for your advice!
I think a visit is a must. Mailers do typically just get thrown away!
We also have been working expireds. It seems like, in this market, everyone is trying to market them also, so there is a lot of competition. It seems like the key is to make sure that from the first contact, you are offering them something that no other agent would be offering them. Make sure to stand out from the crowd of realtors they are hearing from.