Stacey-Ann's Blog


Prospecting Expireds

As a new agent I have found it difficult to generate business.  I was planning to prospect expireds but have found keeping up with the mailings daunting.  I was wondering if anyone knew of expired tracking software that would make it easier to keep up with which address got which mailing, etc.  Also, I was wondering do people find that this type of prospecting is worthwhile or is there too much competition?  Are there any good suggestions for how to make this type of prospecting pay off?

If you or someone you know would like information about buying, selling, or renting a home in Prince George's, Montgomery,  Charles, Calvert, Anne Arundel, Howard, and/or Baltimore Counties please contact Dr. Stacey-Ann Baugh of Century 21 New Millennium.


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Dr. Stacey-Ann Baugh

Century 21 New Millennium

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Comment balloon 11 commentsDr. Stacey-Ann Baugh • May 21 2008 07:51AM


I enjoy both expireds and withdrawns they are warm leads versus cold ones. I a simple spreedsheet could help you keep track of mailings and all contact with the potential client. Especially when new I find it important to find the least expensive way to get something done.

Posted by Heather the Realtor Orlando, Lake Mary, First Time Home Buyers, Bank Owned Homes (LemonTree Realty) over 10 years ago

Hi Stacey-Ann, I am just starting working expireds.  I have started using the Red X, you can look at it on (I don't receive anything from them for recommending). Also, you might want to look up Katerina Gasset here on AR, she has a bunch of really good posts about working expireds.  It will be well worth your time.  She is at, just click on her AR blog and scroll dow the right and find her expired posts.  Good luck!  


Posted by Denise Shockey, Cocoa Beach, Brevard County Florida Real Estate (RE/MAX Aerospace Realty) over 10 years ago

Hi Stacey;

I do prospect on expired, you should enter all prospect in your contact manager and also keep a physical file, you must also check the MLS daily to see if these expired is re-listed, if they are listed remove them from your contact manager and your mailing or contact list. I agree with Heather Jourbran... just use a simple spreadsheet. Good Luck!

Posted by Anthony Stokes-Pereira, Realtor (Better Homes and Gardens Rand Realty) over 10 years ago

nice blog here

Posted by Trupti Patil (ABC) over 10 years ago

Use Outlook or something to track all your clients.  And visit the expireds in person.  Some of the will bond with you and not be interested in super agents. 

Posted by Joe Virnig, No Ordinary Joe (RE/MAX Gold Coast REALTORS, Ventura County, California) over 10 years ago

Usually I get a farm list of expireds from the title companies and visit the people. A mailer 99.9% of the time ends up in the trash.

Posted by Matthew Zgonc, Realtor, CFS, CVS (Aksland Real Estate) over 10 years ago

Thanks for all your advice.  I'm not great with excel but someone in my office said she would work with me on creating an easy to use spreadsheet.  I am also going to try Joe's advice and visit them in person.  Thanks again!

Posted by Dr. Stacey-Ann Baugh, A doctor who makes house calls. (Century 21 New Millennium) over 10 years ago

I have just started hitting the expired myself, I havent used any program to keep up with them yet. I guess it is somthing i should look into---Bart

Posted by Bart Whitmore, Real Estate Agent (Keller Williams- Louisville) over 10 years ago

It seems as the market has slowed, lots of people are become pro active instead of re active in their search for new business. I hate cold calling, but have started to do some expireds. Thanks to you from bringing up this topic Stacy-Ann, and thanks to the rest of you for your advice!

Posted by Patrick Johnson (Windermere) over 10 years ago

I think a visit is a must. Mailers do typically just get thrown away!

Posted by Jenni Meador (Keller Williams Realty Waterside) over 10 years ago

We also have been working expireds.  It seems like, in this market, everyone is trying to market them also, so there is a lot of competition. It seems like the key is to make sure that from the first contact, you are offering them something that no other agent would be offering them.  Make sure to stand out from the crowd of realtors they are hearing from.

Posted by Jennifer Kipila, The Muldowney Team - Ocean County Homes (Van Dyk Group) over 10 years ago

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