Stacey-Ann's Blog


Home gain, worth the money?

I've been using home gain agent evaluator since October 2007.  I respond faithfully to all my leads and change my proposal to reflect what little information I have about each lead.  However, I have had very little useful response.  Some of the leads are obviously fake based on the names provided.  I did have 3 people contact me

1.  A lady who already had an agent and decided to stick with him to sell her condo.

2.  A gentleman who couldn't sell his home because he was in a feud with the neighbor and they kept tearing down his for sale sign.

3.  Another man who had contacted 10 additional agents.

Needless to say, none of these leads closed.

I was wondering if anyone else uses home gain?  What's been your experience?  If anyone has been successful with it I would greatly appreciate some pointers.

If you or someone you know would like information about buying, selling, or renting a home in Prince George's, Montgomery,  Charles, Calvert, Anne Arundel, Howard, and/or Baltimore Counties please contact Dr. Stacey-Ann Baugh of Century 21 New Millennium.


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Donations made to charity with every successful closing!

Dr. Stacey-Ann Baugh

Century 21 New Millennium

240-481-3565 (C)

202-546-0055 (O)




Information deemed reliable but not guaranteed! 




Comment balloon 2 commentsDr. Stacey-Ann Baugh • June 03 2008 11:18PM


As in the offline world, some consumers are more ready than others to buy or sell a home at any given point in time. AgentEvaluator tends to get a higher percentage of consumers who are ready to transact, but some aren't quite ready or have other issues that might impact their ability to buy or sell now. That doesn't mean some of those aren't good prospects, but it might mean they're not going to buy or sell until a later date.  

And to Stacey's point, some of those who fill out a HomeGain profile are not real prospects--they're just people with nothing to do who learned how to type. Unfortunately, that's a problem for every company on the web and our challenge is to screen out as many of those as possible so we don't waste anyone's time or money.    

AgentEvaluator is priced such that the vast majority of our revenue is dependent upon closed deals. Because of that, we spend a lot of time evaluating our lead sources to ensure they provide us with motivated buyers and sellers. We then acquire more from sources whose leads select our agents, and less (or none) from those whose leads are less motivated.  

Besides optimizing our lead sources, the AgentEvaluator profile form helps screen out unmotivated consumers. The form is long enough and detailed enough that those who complete it tend to be more serious. As we all know that isn't always the case, but anyone who isn't motivated and still takes the time to fake a three page profile may be difficult to filter out. This happens in both the online and offline worlds in every type of business.  

One of the results of our efforts is that just over one out of every three AgentEvaluator seller leads in Stacey's market areas has matched with a real estate agent over the last year. Nearly one out of every five has listed their homes so far, and that number will grow a bit when those who have recently profiled complete their agent selections. While market conditions are impacting sales everywhere, there are still a lot of serious consumers who want to select a real estate agent to help them with their real estate needs. Some of them may have warts, but they're there.  

Recently we have worked with Stacey and nearly 1,000 other HomeGain agents on their AgentEvaluator proposals to improve our mutual chances that a home sale or purchase will result. We've heard from some who've said they are getting more responses from their prospects, but there are also some for whom it will take more time and still others who will find the product ultimately doesn't work for them.   

In some respect real estate leads are like those in any other industry--some people are highly motivated right now, some are mildly interested but will eventually be highly motivated, and some are not motivated at all. While over the years AgentEvaluator agents have closed nearly $10 billion in home sales with resulting gross commissions exceeding $500 million, they've sometimes had to sift through the chaff to find the wheat. The opportunity is there.  

Barry James

Vice President, Operations


Posted by Barry James over 10 years ago

I have been with HomeGain for three years and can honestly say I would have quit the busiiness if not for them.  I had a six figure income the first year of using them.  The leads I get basically come to me and are all the highest of quality.  It is easy to use and should become a part of your everyday routine.  Once you master your proposal you will see great results.  This is honestly the best and only lead company I use with Fantastic Results even in a down market!

Pacific Cove Realty & Loan
Peggy Aldinger
REALTOR® -Epro -President
Cell : 714-454-2748
Fax : 714-908-9977
Office : 949-681-3808
9891 Irvine Center Dr. suite 200
Irvine, Ca 92618
....Results that move you!

Posted by Peggy Aldinger over 10 years ago

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